What is Video Analytics?

Every social platform provides native analytics for video content. Key metrics include impressions (how often the video was shown), views (how many people watched), average view duration, retention curve (graph showing when viewers drop off), engagement rate, click-through rate (for thumbnails), and traffic sources. Advanced analytics include audience demographics, peak viewing times, and content-level revenue data. Understanding analytics is essential for iterating on content strategy: high impressions but low CTR suggests thumbnail issues, high CTR but low retention suggests weak hooks. Creators use analytics to identify what content resonates and optimize future videos accordingly.